Lorum Ipsum
Commercial Photography & Brand Positioning
The University of Birmingham Guild of Students possessed underutilised campus spaces with immense commercial potential. Recognising that empty rooms fail to sell, they commissioned Anudheep Sriraj to physically style and photograph these blank canvases.
The objective was to respect the historic architecture while introducing a sleek, hyper-modern corporate aesthetic. By transforming vacant spaces into vibrant, high-energy marketing assets. The high-impact visual narrative unlocked premium B2B revenue streams, converting unused real estate into a highly profitable enterprise.
CLIENT
Lumia Italian Bar & Trattoria
INDUSTRY
Hospitality & Culinary Arts
TIMELINE
3 Weeks
STUDIO
Fivora Birmingham
SCOPE
Creative Direction & Lifestyle Photography
LOCATION
West Midlands, United Kingdom
The Problem
After their first year of trading, Lumia recognised that their digital footprint didn’t reflect the premium experience of their restaurant.
Fivora partnered with Lumia to align their online brand with their culinary reality.
BEFORE
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AFTER
We captured the editorial features, steam rising off fresh pasta, the intense focus of the chefs, and the warm, welcoming atmosphere of the busy dining room.
By prioritising the craft and the people behind the food, the photos felt tactile and premium. We put the soul of the restaurant on screen. These assets were then built into a versatile visual engine that powered Lumia's entire business footprint.
The imagery became the foundation for their official website, local advertising, and delivery platforms like Uber Eats. It also jumped into the physical world, driving their printed seasonal menus, outside building banners, and street signage.
Ultimately, this complete visual overhaul provided the exact media kit and premium branding Lumia needed to back up their submission and win Best Business at the England Business Awards, Summer 2026
x1
Best Restaurant Awards
x3
Fully booked services each time we dropped a new menu.
45%
Guests rebooked Lumia at least 3 times to experience all the seasons.
61%
Click-through rate for campaigns run on social media.
210%
Increase in bookings from marketing campaigns.
TITLE WINNER
Best Restaurant in Worcestershire
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